josh@underseage.studio
josh@underseage.studio
FFFN · Far From Fkn Normal
Claude set up on your Mac to help run FFFN, starting with Black Friday and the Christmas tees, and taught so you can drive it yourself.
On Thursday 12 November, over about four hours on a video call, I set Claude up on your Mac as a working partner for FFFN, then teach you to run it.
Claude on your Mac, loaded with your brand, your voice, your products and your tools before we start.
The 25% sale, the banner, the emails and your ads, built live with you as the first real jobs.
Editing, posting, social media, Meta ads, your website and getting found on Google, all through one subscription from $35 a month.
Nothing goes to a customer and no money is spent without your yes, and you leave knowing how to ask it for the next job.
“Even if you were able to do it all, that’s fantastic. Or if you don’t do it all, come back and maybe do the plan for me to follow.”
Nicole, on our call, 9 November
You asked for three things: a Black Friday sale that clears the winter stock and puts money in the bank before the new year, a proper release for the Christmas tees, and ads that stay on. Underneath that, you told me you are doing all of it on your own and you do not have the room for it right now.
So rather than doing these jobs for you once, I set you up with something that does them with you every week. Claude is the AI I run underseage on. It writes, edits, builds and checks, it works inside your Shopify, Klaviyo and Meta accounts, and it learns how you talk from your own emails and your Gemini history. You keep the part you love: the brand, the community, and replying to your people yourself.
One thing I found while looking: from 2024 to late 2025 your ads brought back about $4 in sales for every $1 spent, and they have been almost off all year because one setting switches them off every Friday night. Getting that working again is one of the first jobs.
Each of these runs through your Claude subscription. You ask in plain words, it does the work, you check it and say yes.
Sets up 25% off everything except Extra Love and the Christmas tees, the sale banner, the email run in Klaviyo and the Christmas posting dates, and lists the new tees from your photos.
Switches off the setting that turns your ads off, brings back the campaigns that worked, turns your best posts into ads, and tells you in plain words what to keep, pause or put more into. Your budget only changes on your yes.
Ideas each week, short scripts for when you are on camera, captions in your voice, and posts lined up for Instagram and Facebook for you to approve.
Trims and captions your videos, tidies and resizes product photos, and makes the graphics you make in Canva and CapCut now.
Adds products, updates stock and prices, changes banners and pages, and checks the live site after every change.
Works through your product titles, descriptions, collection pages and image descriptions so people searching for what you sell land on FFFN, and sets every new product up the same way.
And the rest of your week: emails drafted in your voice, planning, research, and keeping track of what you pay for.
Most of the setup happens before Thursday, so the morning goes on using it, not installing it.
Your brand, your voice, your products and seven ready made jobs. You follow a short email to install Claude and put the setup on your Mac, about 20 minutes.
Claude walks you through making your own logins for Shopify, Klaviyo and Meta, so every key is in your name, then runs its first job for you within minutes.
You drive and I sit beside you. Black Friday gets built, the emails get written and your ads get sorted, live.
You and I set up your first automations, practise how to talk to it, and you run one job start to finish on your own. Then three follow ups with me in the weeks after.
By the end of Thursday you should feel confident using Claude to help run FFFN, and the parts of your life around it.
If your first three jobs are not running by the time we finish, I come back and finish them, no charge.
The setup I build before Thursday, the half day itself, and three follow ups.
Claude Pro, paid to Anthropic. If you end up leaning on it every day and hitting its limits, the next tier is about $150 a month. Only move up when you need to.
Graphics, sale tiles and post designs.
Video trims, captions and edits.
Writing and questions, done inside Claude instead.
Those three come to roughly $80 a month, more than double Claude Pro. Your email hosting through Edge 8 is a separate saving I’m working out for you.
The only thing on your plate
Reply if anything here needs changing. Before Thursday you’ll get the short setup steps and the $400 invoice.